Blink by Malcolm Gladwell

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Blink is all about those moments when we ‘know’ something without really knowing why, and how this ability could be one of the most powerful we possess.  A snap judgement made very quickly the author believes can actually be far more effective than one made deliberately and cautiously.  By blocking out what’s irrelevant and focusing on narrow slices of experience we can read a seemly complex situation in the blink of an eye.
This book shows us how we can hone our instinctive ability to know in an instant helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and everyday life.
The author uses several case studies and scientific studies to explain his findings, one of which demonstrates how the ‘blink’ approach can go tragically wrong and another which demonstrated how separating the senses can give a truer result especially where women are challenging a male dominated industry (orchestra’s)
A fascinating book not least for what it says about entrenched and inflexible thinking and attitudes.
Definitely recommended

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